EST
2011
Welcome to
The
CAKE CEO
EMPOWERING YOU TO CAKE WITH
CALM, CLARITY, CONFIDENCE & COMMUNITY
Introducing THE CAKE CEO...a 12 month cake business program designed to empower you with the clarity, confidence and skills you need to up-level your business and step into your inner Cake CEO.
Something that you will hear from me regularly is that nothing in this program is a quick fix...it takes time and will need revisited again in the future...everything I share with you I have gained from my own lived cake business experience and I continue to work on to keep my business successful.
The Cake CEO is more than just another business course. It's a safe space for you to be able to grow in confidence, gain new skills and knowledge which will allow you elevate your business, understand and believe in your pricing and curate a client journey that aligns with both you and your dream clients. All of this and more in a community of likeminded cake designers who will become an amazing support network and your biggest cheerleaders alongside me.
The fact that you are here and curious about The Cake CEO means that you are ready to take the step and make the change.
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​You have a passion for cakes and sugar art but are unsure of how to turn it into a business.
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You are working ALL the hours, yet financially it doesn’t show and you have very little free time.
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Replies like “How much!” or even no response at all have left you questioning your pricing and doubting your worth.
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You really want to be able to price your cakes properly for profit and not feel sick in your stomach at the thought of it.
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You’re losing the love for cakes with the lack of creativity in the orders you’re getting.
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You’re overwhelmed by the never-ending lists of things you ‘should’ be doing but have no clue how to find the time to do them.
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You really want some expert guidance from someone who understands not just the industry and business but the journey you are on.
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You dream of doing those luxury cakes with the best suppliers and couples who truly appreciate what you do.
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You don't want to feel alone on your cake business journey.
It really doesn't have to be this way...
I understand what it is like...I have walked this path myself, experienced all the same feelings and have successfully navigated the cake business world. I knew something had to change and I wasn’t going to let it stop me achieving my dream business, and it shouldn’t stop you either. I will draw from my lived experience and wealth of knowledge to give you the guidance and expert advice to allow you to elevate your business, grow in confidence and curate a client experience that exceeds expectations...I’ve got you covered.
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Securing those dream orders and transforming your business and life is more than possible, if we just get savvy with how we run them. It's time for you to go from just a caker to The Cake CEO that you are destined to be.
Averil Sweeney
"One of the best decisions I have made was joining the LCA (Luxury Cake Academy). My belief in not only myself but also my abilities has grown. The group is a safe place for both new and experienced cake designers/artists. I have been challenged in ways I never thought possible and at each one I have excepted the challenge. I have come out stronger after each challenge and with that the confidence boost pushes me onto the next one."
It really isn’t just cake. The most successful cake businesses don’t just have cake skills, they have the business skills, support network and a CEO mindset too.
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For this to happen you have to believe you can, and more importantly, know HOW to do it. And that’s where I come in.
With the right mindset and a clear business plan/strategy you CAN get in front of the right customers who won’t question your pricing, they’ll value your skills and they’ll trust you’ll give them the exceptional experience they desire for their special occasion.
SO WHO AM I TO TELL YOU THIS?
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I'm Emma, a multi award winning international wedding cake designer and cake business mentor. I believe that every caker has a gift. Mine isn't just making cakes, it's helping you to grow the successful cake business you truly want. Because when you find it, it's impossible to not fall in love with your business, become irresistible to your customers and live the life of freedom you desire.
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I’ve been in your shoes. I was heading rapidly towards burnout and completely overwhelmed by everything I was meant to be doing. I felt so undervalued and severely lacked in confidence…not in my cake skills but in everything else. I wasn’t pricing properly, I struggled with selling and putting myself out there was one of the toughest hurdles I had to overcome. It was only when I invested in improving my business skills that I realised what I was doing wrong. I was just being a caker busying myself working in my business and not really seeing the importance of working on it.
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That lightbulb moment changed my business, I went from just a caker to a successful Cake CEO and I’ve never looked back.
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And it all began with attracting the right clients who truly valued what I do, I gained time back and I started to really enjoy a business run on my terms. After all, why would we have a business that doesn’t light us up? I wanted to create something that I loved but also allowed me time to be Emma, outside of the apron and icing. I wanted my business to work for me and that wasn’t going to happen if I kept charging small prices, with no profit and not taking my business seriously. So I got smart, I restructured how I ran my business and I’ve since had consistent £2-5k months with a maximum of 3 weddings, the ability to create what I really want to and had time off for me (self-care and family are so important to me).
“My success isn’t very useful to anyone but my journey along the way is.”
Shauna Coxsey MBE
Let me use my knowledge and experiences to guide you to your successes. Now it's your turn to believe you can. See that it’s possible. And together, we’ll make it your reality.
And so far this MINDSET SHIFT has allowed me to fully embrace my own brand and transformed my business. It’s enabled me to…
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Become the go-to expert in wedding cakes and cake business mentoring.
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D'licious Magazine Awards Business Coach of the Year 2024.
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Inspire and empower other cake designers who use my strategies every day to succeed, grow and change their lives.
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Step on stage multiple times at Cake International.
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Write tutorials for Bake & Decorate Magazine (formerly Cake Decoration & Sugarcraft) Cake Masters Magazine and Saracino.
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Been featured in Cake Masters, D’Licious Magazine, American Decorating Magazine, VIP magazine, Inspire Weddings, Ireland’s Wedding Journal and One Fab Day.
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Write and publish a book…Cake Fundamentals that’s helped hundreds of cakers to learn the skills, knowledge and tools needed for flawless finishes.
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Increased my average wedding cake cost to over £1200.
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Be commissioned to travel internationally with my wedding cakes as the non-negotiable option for my couples.
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D'licious Magazine Awards finalist for Flawless Finish 2024.
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3 times Cake Masters Awards finalist.
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TWIA regional Highly Commended 2023.
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TWIA regional winner and National Highly Commended 2024.
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Helped 100s to up-level their skills and business.
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Create the impact and initiate change within our industry for a new CEO way of being.
Louise Cannon
"Emma knows her stuff! She teaches from current experience of running a successful cake business. Yes it's a big investment but it's one that I'm glad I made. Having regular access to her wealth of knowledge is priceless! I've gained clarity, confidence and structure within my business. The group trainings are delivered in a safe space that allows everyone to be heard and supported throughout. Emma provides you with a huge amount of support and empathy because she genuinely cares about you and your success (which she always emphasises will be unique to each of us)."
Here's what you'll find inside The Cake CEO 12 month program...
My 12 month cake business program is designed to empower you with the clarity, confidence and skills you need to up-level your business and step into your inner Cake CEO...so that you aren't just surviving but thriving. One of my core values is ensuring that nobody ever feels like they are just a number and for this reason The Cake CEO is an intimate group program, where everyone can be seen and heard in a safe and supportive space.
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The Cake CEO program will nurture both your creativity and confidence, guiding you on a journey of not just learning but artistic and personal growth too. I am sure that you will experience many lightbulb moments throughout the modules, which will not only expand your knowledge but open new ways to approach your business. With a blend of monthly training sessions, live Q&A calls and weekly accountability. You'll have the support and structure required for you to be able to define your own version of success and set actionable steps to make it a reality. As you progress, you’ll discover the importance of mindset, how to attract higher paying clients, how to streamline your processes, maximise time management, and refine your portfolio. You will feel inspired and empowered to step into your full potential as cake designer and the CEO of your cake business.
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Guided modules are delivered in Zoom, these include...
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THE CEO REVIEW - Together we’ll review your current business, get clear on your goals and create a strategy, so that you have a clear plan of how to get there.
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NICHE & IDEAL CLIENT - Together we'll define who you serve and hone in on your niche, so that you can attract your ideal clients with ease.
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THE CEO MINDSET - Together we’ll tackle money mindset, work on self-worth and what’s holding you back, so that you can cake with confidence, charging the prices you desire and sticking to them.
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WORTH & PRICING - Together we’ll look at the pricing process, so that you can have a solid formula for pricing your cakes and taking home the profit you deserve for your skills.
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SEO SAVVY WITH REGINA MARTIN - a 2 part masterclass to help you to take the action needed to increase your brand’s reach, learn vital skills to make your business more visible online and increase your revenue.(value £494)
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PROCESS - Together we’ll refine your consultations, streamline your onboarding process and ensure your website is optimised for being found.
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NETWORK - Together we’ll look at the importance of networking and best ways to grow your network, so that you can maximise your opportunities to attract the right clients and collaborate with leading suppliers and venues.
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SALES - Together we’ll learn the art of selling, so that you can secure those new orders without the ick feeling we all dread on consultation calls.
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MARKETING STRATEGY - Together we'll look at the best ways to approach marketing and how to create and implement a marketing strategy.
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WEDDING FAIRS - Together we'll look at the importance of wedding fairs and how to maximise your return of investment in them.
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CLIENT JOURNEY - Together we’ll refine your client journey from onboarding to completion, so that you can deliver them the best experience possible and get them recommending you to their friends.
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SEEN - Together we’ll explore which platforms are the right ones for you to be seen by your ideal clients so that you can have a solid marketing plan, no longer stressing about what to post and when to post it.
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SOCIAL MEDIA STRATRGY - Together we'll look at the best ways to approach your social media and how to create and implement an effective strategy.
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THE CEO PLAN - I’ll show you my proven processes for maximising your time from cake weeks to wedding season, so that you can plan ahead, take control of the hours you work and gain that work life balance.
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CREATE - I’ll guide you through how to generate new content by maximising the styles you create.
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PHOTOGRAPHY - I'll guide you through my top tips for capturing your cake creations in the best light and some styling tips too.
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CEO REVIEW & FORWARD PLAN - Together we’ll review your progress, get clear on your goals moving forward post Cake CEO and create a clear plan for you to continue on.
BONUS...
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CREATIVE COPY WITH ANNIKA SPALDING- a 2 part masterclass to help you to create copy that captivates and connects with your ideal clients. (value £600)
COMMUNITY
We have an exclusive Facebook group, where you will have access to me for any questions and guidance. As well as your home to enjoy the community of like-minded ambitious cakers as part of the CEO family.
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PLUS...
50% OFF 1-1’S & VIP DAYS - As part of the Cake CEO family, you’ll have access to book 1-1’s with me or VIP days at the exclusive discount of 50% of the cost charged to others.
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AND...
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A COPY OF CAKE FUNDAMENTALS my book , your complete guided to creating flawlessly finished cakes including ganaching and covering round, square and petal shaped tiers with beautifully sharp edges. (value £25)
YOUR TIME IS NOW...
If you are ready to grow in confidence, gain new skills and knowledge which will allow you elevate your business, understand and believe in your pricing, and enhance your client journey...so that you can secure your dreams and transform your business and life...then it's time for you to go from just a caker to The Cake CEO that you are destined to be.
If you are ready to join and would love to enhance the program with additional 1-1 access...then go VIP Cake CEO!
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VIP Cake CEO includes...
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Cake CEO program
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4 x 1 hour 1-1 zoom sessions, to be used within 12 months of starting the program (VALUE £800)
FAQs...
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What if I change my mind? - The program is non-refundable.
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What if I can't pay? - As with most online courses and programs, once you commit to buy, you are committed to the duration of the payment plan. However, I will always try to support you as much as possible if something outside of your control impacts your ability to pay. I don’t bite, so please speak to me if a situation arises.
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Do you offer discovery calls? - Absolutely, I want to ensure that you have all the information you need to make the right decision and to make sure that those joining The Cake CEO program are all ambitious action takers with the desire for success.
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Are results guaranteed? - As with all courses, your results will depend on what you put in… providing you come into the program with ambition and determination and apply all the learnings…there is no reason you shouldn’t be able to up-level your cake business with your new Cake CEO tools and resources.